http://www.youtube.com/watch?v=lHZbXvts0LE

This kia optima ad has a target audience of middle to younger aged men. You can tell this by the things he dreams about, Motley Crue, giant sandwiches, Supermodels, driving on a race track all things middle to younger aged men love. ETHOS is used when Motley Crue is there, it shows they like the car and since you like them so will they. PATHOS is used by showing all the things men love to emotionally attach them to the car. Because in reality those things have nothing to do with they car, but if you say the car is as cool as all the things you love they will like the car just as much. LOGOS is kind of hard to see in this ad but at the end you see it when he drives away with his wife, it shows this car is practically and good for his family. All together the ad uses humor to seal the deal. The commercial is funny and draws people to t thus they will like the product more.